Stirling Sports Dunedin

Kiwi Dreams | Business Structure,Operational Marketing Support,Social Media | Friday June 24 2011

Stirling Sports Dunedin is a franchise of the nationwide retailer. We have been working with the team at Stirling Sports Dunedin since the beginning of 2011, supporting the company at both directorial and operational levels.

Executive Consultant, John Owens, has brought about change to a more clearly defined management structure, helping the directors to clearly define their operational management role within the business. Within the change, John was also able to support the development of processes and procedures as well as helping with leadership development with a senior member of the team.

After successfully supporting the business in this way, Kiwi Dreams was also asked to provide marketing support and guidance.  In the few months we have been supporting the team in this way, providing creative and operational marketing services. The management team were keen to embrace social media at the heart of their online marketing.

Stirling Sports Dunedin opted to choose a programme, where we supported the management of their social media presence whilst encouraging the in-store team to get involved in the creation and posting of interactive and engaging content.

To begin the process of enthusing the team, we hosted a tailored Inspiration Training Sessions at the team’s monthly meeting. Within the session we shared the power of social media platforms, some key tips to help encourage customers to engage and most importantly asked the team to get involved by developing ideas for creative content that would encourage engagement. Perhaps the concept that most surprised the team was how we wanted them to be involved both at work and whilst out and about watching or participating in sports.

We had an amazing response from the team, who have really got behind the push by encouraging in-store customers to connect online, regularly commenting themselves and even sharing photographs from their iPhones when supporting their local teams!

We have supported the team effort by conceptualising and designing business cards for the team to hand out in-store, developing a Facebook competition and getting out and about to take photographs  at local sporting matches!

We’ve had some great results so far and are working with Stirling Sports Dunedin to further build their fans through more in-store events and competitions in the future.


Kiwi Dreams

Making Business Dreams come true.

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