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Who Ate All The Pies?

Kiwi Dreams | Branding,Online Marketing,Operational Marketing Support,Social Media | Thursday August 18 2011

We have been working with Steven and Julia Turner for the past few months to create an easily recognisable brand that jumps off the shelf for their upcoming launch into supermarkets. Up until this point, the concept behind the growth had been mixed with inconsistent brand identity. It was our aim to create a strong brand, not just visually, but to provide a firm foundation that the business could grow upon.

We started the process by getting back to basics. Within two sessions, aimed at defining the core values and position of the brand, we were able build a clear brand guide that aimed to be useful across the business, not just within marketing.

Once the graphic design elements of the brand were completed, we worked with the Graphic Designer to develop signage, packaging, labelling, point of sales merchandise and clothing to ensure brand viability and recognition between outlets – something that had always been missing until now. You may well have spotted the distinctive design work at one of his outlets or the Otago Farmers Market in the past few weeks.

Alongside this development, we have also been delighted to have secured Steven a slot in his favourite Comic Magazine, VIZ, with a feature around the world cup. Just the prompt Steven needed to get us developing an operational marketing plan for the remainder of 2011 and 2012! For now, follow Who Ate All The Pies on Twitter or ‘Like’ them on Facebook, whilst you watch this space for more creative concepts to come!

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