<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Kiwi Dreams &#187; Business Structure</title>
	<atom:link href="http://www.kiwi-dreams.co.nz/category/portfolio/structure/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.kiwi-dreams.co.nz</link>
	<description>Just another WordPress site</description>
	<lastBuildDate>Wed, 12 Mar 2014 04:05:19 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.5.2</generator>
		<item>
		<title>Kiwi Dreams</title>
		<link>http://www.kiwi-dreams.co.nz/kiwi-dreams/</link>
		<comments>http://www.kiwi-dreams.co.nz/kiwi-dreams/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 01:39:57 +0000</pubDate>
		<dc:creator>Kiwi Dreams</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Structure]]></category>
		<category><![CDATA[Online Development Management]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Online Sales]]></category>
		<category><![CDATA[Operational Marketing Support]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Optimisation]]></category>

		<guid isPermaLink="false">http://sandbox.kiwi-dreams.co.nz/?p=331</guid>
		<description><![CDATA[Kiwi Dreams specialises in  bringing on-line business success to small to medium businesses.  We enable business owners to move out [...]]]></description>
				<content:encoded><![CDATA[<p><strong>Kiwi Dreams specialises in  bringing on-line business success to small to medium businesses.  We enable business owners to move out of toiling in their business and start living their dreams.</strong></p>
<p>Our team has a whole range of experience and skills, practised around the world,  that can help businesses excel in all of growth stages and in all areas of operations.</p>
<p>We can help in every area of your business from:</p>
<ul>
<li>Refining your Identity</li>
<li>Defining and growing your Brand</li>
<li>Gaining and growing a strong online presence</li>
<li>Marketing yourself effectively</li>
<li>Utilising Social Media and Social Commerce</li>
<li>Profiling and structuring your team</li>
<li>Refining your processes</li>
<li>Structuring your business for success</li>
</ul>
<p>Kiwi Dreams was born out of the dreams of founders John  Owens and Pam Walton, both of whom have acted as consultants in and owned businesses on both sides of the globe.  They know through their own successes and failures, triumphs and tragedies, the special challenges</p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.kiwi-dreams.co.nz/kiwi-dreams/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tasty Tours</title>
		<link>http://www.kiwi-dreams.co.nz/tasty-tours/</link>
		<comments>http://www.kiwi-dreams.co.nz/tasty-tours/#comments</comments>
		<pubDate>Sat, 24 Sep 2011 06:06:28 +0000</pubDate>
		<dc:creator>Kiwi Dreams</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Structure]]></category>
		<category><![CDATA[Online Development Management]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://sandbox.kiwi-dreams.co.nz/?p=238</guid>
		<description><![CDATA[Tasty Tours is a tour operator based in Dunedin, New Zealand offering food and drink related day trips to visitors [...]]]></description>
				<content:encoded><![CDATA[<p>Tasty Tours is a tour operator based in Dunedin, New Zealand offering food and drink related day trips to visitors and groups around Otago.  Members of our team have supported the development of this new company in the following ways;</p>
<p>- Conceptualisation and brand development of a cooperative marketing group, named Taste Dunedin. Allowing the 10+ small to medium sized businesses involved to undertake marketing activities that they may not have been able to undertake independently.</p>
<p>- Online development management of the Wine Tours Otago website, the previous name of the business before a re-brand.</p>
<p>- Creative services, marketing and business development advice.</p>
<p>- Recommending and connecting the business with service providers &amp; key partners.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.kiwi-dreams.co.nz/tasty-tours/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Presentations &amp; Workshops</title>
		<link>http://www.kiwi-dreams.co.nz/251/</link>
		<comments>http://www.kiwi-dreams.co.nz/251/#comments</comments>
		<pubDate>Mon, 12 Sep 2011 03:26:07 +0000</pubDate>
		<dc:creator>Kiwi Dreams</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Structure]]></category>
		<category><![CDATA[Online Development Management]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Online Sales]]></category>
		<category><![CDATA[Operational Marketing Support]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Optimisation]]></category>

		<guid isPermaLink="false">http://sandbox.kiwi-dreams.co.nz/?p=251</guid>
		<description><![CDATA[We are often asked to share our breadth of knowledge through delivering presentations, workshops and webinars. We have delivered to [...]]]></description>
				<content:encoded><![CDATA[<p>We are often asked to share our breadth of knowledge through delivering presentations, workshops and webinars. We have delivered to businesses, associations and events, including;</p>
<p>-       Entertainment Publications| Sydney, Australia</p>
<p>-       The Restaurant &amp; Bar Show | Auckland, New Zealand</p>
<p>-       The Travel Brokers &#8211; Stella Travel Group | New Zealand</p>
<p>-       International Institute of Business Analysis |Tehran, Iran</p>
<p>-       Tourism Dunedin | Dunedin, New Zealand</p>
<p>-       Otago Chamber of Commerce | Dunedin, New Zealand</p>
<p>-       Dunedin Host Tourism Association | Dunedin , New Zealand</p>
<p>-       St Clair Beach Resort| Dunedin, New Zealand</p>
<p>-       Tourism Industry Blog | New Zealand</p>
<p>-       Otago Polytechnic | Dunedin, New Zealand</p>
<p>-       Department of Internal Affairs | Wellington, New Zealand</p>
<p>-       Bank of New Zealand | Dunedin, New Zealand</p>
<p>-       Data Quality Pro | London, UK</p>
<p><strong>Subjects of our recent webinars, workshops &amp; presentations include; </strong></p>
<p><em>Turning Social Media into Social Commerce</em></p>
<p><em>Effective Marketing through Facebook</em></p>
<p><em>Embracing the power of Linkedin</em></p>
<p><em>Building a Brand for Restaurants &amp; Bars</em></p>
<p><em>Social Media Marketing for Tourism Businesses</em></p>
<p><em>Social Media Marketing for Small Businesses</em></p>
<p><em>An introduction to SEO</em></p>
<p><em>Understanding Property Management Systems</em></p>
<p><em>Getting to grips with Review Sites</em></p>
<p><em>Creative Content for Social Media</em></p>
<p><em>The basics of Search Engine Marketing</em></p>
<p><em>Structuring your business for success</em></p>
<p><em>Managing data quality</em></p>
<p><strong> </strong></p>
]]></content:encoded>
			<wfw:commentRss>http://www.kiwi-dreams.co.nz/251/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Whiley Golf Ltd.</title>
		<link>http://www.kiwi-dreams.co.nz/whiley-golf-ltd/</link>
		<comments>http://www.kiwi-dreams.co.nz/whiley-golf-ltd/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 00:58:48 +0000</pubDate>
		<dc:creator>Kiwi Dreams</dc:creator>
				<category><![CDATA[Business Structure]]></category>
		<category><![CDATA[Online Development Management]]></category>
		<category><![CDATA[Web Optimisation]]></category>

		<guid isPermaLink="false">http://sandbox.kiwi-dreams.co.nz/?p=57</guid>
		<description><![CDATA[Whiley Golf Limited is a golf tourism and operations consultancy business run by Golf Professional, Andrew Whiley. Alongside his position [...]]]></description>
				<content:encoded><![CDATA[<p>Whiley Golf Limited is a golf tourism and operations consultancy business run by Golf Professional, Andrew Whiley. Alongside his position of Director of Education at the PGA of New Zealand, Andrew assists golf courses and professionals develop their potential as a tourism destination. Whiley Golf also operates a number of golf related websites including Golfrankings.co.nz, Golfteetimes.co.nz &amp; Tasmangolf.com</p>
<p>We provide a monthly consultancy package to the company, mostly used by Andrew Whiley for external opinions and expertise advice on his company’s online activities. Ways we have supported Whiley Golf so far have been;</p>
<p>-       Providing advice around personal online branding to Andrew Whiley.</p>
<p>-       Highlighting opportunities for online marketing of Andrew Whiley and his associated brands through social media, golf related websites and print publications also.</p>
<p>-       Project management, conceptual design and quality auditing of the New Zealand Golf Rankings website development project.</p>
<p>-       Recommending and quality referencing online service suppliers.</p>
<p>-       Connecting the company with potential brand partners and investors.</p>
<p>We will be supporting Whiley Golf with the choice and development of a new golf related system, currently being undertaken as a joint venture with a tourism related company in New Zealand.</p>
<p><img class="aligncenter size-medium wp-image-61" title="golf-ball-on-course" src="http://sandbox.kiwi-dreams.co.nz/wp-content/uploads/2011/09/golf-ball-on-course-300x199.jpg" alt="" width="300" height="199" /></p>
]]></content:encoded>
			<wfw:commentRss>http://www.kiwi-dreams.co.nz/whiley-golf-ltd/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wanaka Lakehouse</title>
		<link>http://www.kiwi-dreams.co.nz/wanaka-lakehouse/</link>
		<comments>http://www.kiwi-dreams.co.nz/wanaka-lakehouse/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 01:11:52 +0000</pubDate>
		<dc:creator>Kiwi Dreams</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Structure]]></category>
		<category><![CDATA[Online Development Management]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Online Sales]]></category>
		<category><![CDATA[Operational Marketing Support]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Optimisation]]></category>

		<guid isPermaLink="false">http://sandbox.kiwi-dreams.co.nz/?p=64</guid>
		<description><![CDATA[Wanaka Lakehouse is a five star eco-lodge on the edge of Lake Wanaka in the Southern Alps of New Zealand. [...]]]></description>
				<content:encoded><![CDATA[<p>Wanaka Lakehouse is a five star eco-lodge on the edge of Lake Wanaka in the Southern Alps of New Zealand.</p>
<p>Our work with Wanaka Lakehouse addressed this broad range of business areas;</p>
<p>-       Advising on and assisting in the selection of a booking engine, channel manager and third party sales sites.</p>
<p>-       Writing effective sales script for online accommodation booking and listing websites.</p>
<p>-       Conceptualisation of accommodation and activity packages, corporate retreats and themed events.</p>
<p>-       Building social media followers and encouragement of sharing content.</p>
<p>-       Implementing direct email marketing and follow up emails to encourage TripAdvisor reviews, resulting in the property maintaining #1 position for our six month programme.</p>
<p>-       Defining clear responsibilities and structure within the operation.</p>
<p>-       Recommendation of online service providers and photographers.</p>
<p><img class="size-medium wp-image-65 aligncenter" style="border-style: initial; border-color: initial;" title="Wanaka Lakehouse Pool" src="http://sandbox.kiwi-dreams.co.nz/wp-content/uploads/2011/09/Wanaka-Lakehouse-Pool-300x200.jpg" alt="" width="300" height="200" /></p>
]]></content:encoded>
			<wfw:commentRss>http://www.kiwi-dreams.co.nz/wanaka-lakehouse/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Stirling Sports Dunedin</title>
		<link>http://www.kiwi-dreams.co.nz/stirling-sports-dunedin/</link>
		<comments>http://www.kiwi-dreams.co.nz/stirling-sports-dunedin/#comments</comments>
		<pubDate>Fri, 24 Jun 2011 06:14:26 +0000</pubDate>
		<dc:creator>Kiwi Dreams</dc:creator>
				<category><![CDATA[Business Structure]]></category>
		<category><![CDATA[Operational Marketing Support]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://sandbox.kiwi-dreams.co.nz/?p=241</guid>
		<description><![CDATA[Stirling Sports Dunedin is a franchise of the nationwide retailer. We have been working with the team at Stirling Sports [...]]]></description>
				<content:encoded><![CDATA[<p>Stirling Sports Dunedin is a franchise of the nationwide retailer. We have been working with the team at Stirling Sports Dunedin since the beginning of 2011, supporting the company at both directorial and operational levels.</p>
<p>Executive Consultant, John Owens, has brought about change to a more clearly defined management structure, helping the directors to clearly define their operational management role within the business. Within the change, John was also able to support the development of processes and procedures as well as helping with leadership development with a senior member of the team.</p>
<p>After successfully supporting the business in this way, Kiwi Dreams was also asked to provide marketing support and guidance.  In the few months we have been supporting the team in this way, providing creative and operational marketing services. The management team were keen to embrace social media at the heart of their online marketing.</p>
<p>Stirling Sports Dunedin opted to choose a programme, where we supported the management of their social media presence whilst encouraging the in-store team to get involved in the creation and posting of interactive and engaging content.</p>
<p>To begin the process of enthusing the team, we hosted a tailored Inspiration Training Sessions at the team’s monthly meeting. Within the session we shared the power of social media platforms, some key tips to help encourage customers to engage and most importantly asked the team to get involved by developing ideas for creative content that would encourage engagement. Perhaps the concept that most surprised the team was how we wanted them to be involved both at work and whilst out and about watching or participating in sports.</p>
<p>We had an amazing response from the team, who have really got behind the push by encouraging in-store customers to connect online, regularly commenting themselves and even sharing photographs from their iPhones when supporting their local teams!</p>
<p>We have supported the team effort by conceptualising and designing business cards for the team to hand out in-store, developing a Facebook competition and getting out and about to take photographs  at local sporting matches!</p>
<p>We’ve had some great results so far and are working with Stirling Sports Dunedin to further build their fans through more in-store events and competitions in the future.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.kiwi-dreams.co.nz/stirling-sports-dunedin/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
