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	<title>Kiwi Dreams &#187; Online Sales</title>
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	<link>http://www.kiwi-dreams.co.nz</link>
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		<title>Kiwi Dreams</title>
		<link>http://www.kiwi-dreams.co.nz/kiwi-dreams/</link>
		<comments>http://www.kiwi-dreams.co.nz/kiwi-dreams/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 01:39:57 +0000</pubDate>
		<dc:creator>Kiwi Dreams</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Structure]]></category>
		<category><![CDATA[Online Development Management]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Online Sales]]></category>
		<category><![CDATA[Operational Marketing Support]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Optimisation]]></category>

		<guid isPermaLink="false">http://sandbox.kiwi-dreams.co.nz/?p=331</guid>
		<description><![CDATA[Kiwi Dreams specialises in  bringing on-line business success to small to medium businesses.  We enable business owners to move out [...]]]></description>
				<content:encoded><![CDATA[<p><strong>Kiwi Dreams specialises in  bringing on-line business success to small to medium businesses.  We enable business owners to move out of toiling in their business and start living their dreams.</strong></p>
<p>Our team has a whole range of experience and skills, practised around the world,  that can help businesses excel in all of growth stages and in all areas of operations.</p>
<p>We can help in every area of your business from:</p>
<ul>
<li>Refining your Identity</li>
<li>Defining and growing your Brand</li>
<li>Gaining and growing a strong online presence</li>
<li>Marketing yourself effectively</li>
<li>Utilising Social Media and Social Commerce</li>
<li>Profiling and structuring your team</li>
<li>Refining your processes</li>
<li>Structuring your business for success</li>
</ul>
<p>Kiwi Dreams was born out of the dreams of founders John  Owens and Pam Walton, both of whom have acted as consultants in and owned businesses on both sides of the globe.  They know through their own successes and failures, triumphs and tragedies, the special challenges</p>
<p>&nbsp;</p>
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		<title>Stirling Sports Online</title>
		<link>http://www.kiwi-dreams.co.nz/stirling-sports-online/</link>
		<comments>http://www.kiwi-dreams.co.nz/stirling-sports-online/#comments</comments>
		<pubDate>Sat, 24 Sep 2011 03:28:39 +0000</pubDate>
		<dc:creator>Kiwi Dreams</dc:creator>
				<category><![CDATA[Online Development Management]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Online Sales]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://sandbox.kiwi-dreams.co.nz/?p=171</guid>
		<description><![CDATA[Stirling Sports Online is the online sales franchise of the well-known high-street retailer. Kiwi Dreams has been central in the [...]]]></description>
				<content:encoded><![CDATA[<p>Stirling Sports Online is the online sales franchise of the well-known high-street retailer. Kiwi Dreams has been central in the development of the new Stirling Sports Online eCommerce site that launched at the end of July 2011. Kiwi Dreams was contracted to providing marketing advice, design conceptualisation, project management and assist in the selection of suitable service providers taking into account a restricted budget.</p>
<p>Our support of the development of this new site has resulted in the following features;</p>
<p>-          Clear brand identity for Stirling Sports Online with a distinct design built around the national brand logo.</p>
<p>-          The development of clear brand guidelines for external brand supplied slider images, to ensure a powerful home page.</p>
<p>-          Conceptualisation and design of a Stirling Sports character, as a distinct way of adding attitude to the brand. <em>This will be released across the online store and throughout franchises late 2011.</em></p>
<p>-          Integration of Facebook Connect elements, allowing customers to sign-in and sign-up via Facebook as well as liking and sharing products throughout the store.</p>
<p>-          Inclusion of foreign currency acceptance and overseas shipping, to encourage more sales from the significant traffic originating in the USA, Australia and South America.</p>
<p>&nbsp;</p>
<p>Re-launching the site has resulted in a 30% increase in traffic within two months.</p>
<p>&nbsp;</p>
<p>We are currently supporting the online management team in the following ways;</p>
<p>-          In recruiting the right skills into the organisation</p>
<p>-          In the development of a clear online marketing strategy, including social commerce, direct marketing and on-site calls to action.</p>
<p>-          Better marketing the site through search engines.</p>
<p><a href="http://sandbox.kiwi-dreams.co.nz/wp-content/uploads/2011/09/Rugby.jpg"><img class="alignnone size-medium wp-image-257" title="Rugby" src="http://sandbox.kiwi-dreams.co.nz/wp-content/uploads/2011/09/Rugby-282x300.jpg" alt="" width="282" height="300" /></a></p>
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		<item>
		<title>Presentations &amp; Workshops</title>
		<link>http://www.kiwi-dreams.co.nz/251/</link>
		<comments>http://www.kiwi-dreams.co.nz/251/#comments</comments>
		<pubDate>Mon, 12 Sep 2011 03:26:07 +0000</pubDate>
		<dc:creator>Kiwi Dreams</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Structure]]></category>
		<category><![CDATA[Online Development Management]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Online Sales]]></category>
		<category><![CDATA[Operational Marketing Support]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Optimisation]]></category>

		<guid isPermaLink="false">http://sandbox.kiwi-dreams.co.nz/?p=251</guid>
		<description><![CDATA[We are often asked to share our breadth of knowledge through delivering presentations, workshops and webinars. We have delivered to [...]]]></description>
				<content:encoded><![CDATA[<p>We are often asked to share our breadth of knowledge through delivering presentations, workshops and webinars. We have delivered to businesses, associations and events, including;</p>
<p>-       Entertainment Publications| Sydney, Australia</p>
<p>-       The Restaurant &amp; Bar Show | Auckland, New Zealand</p>
<p>-       The Travel Brokers &#8211; Stella Travel Group | New Zealand</p>
<p>-       International Institute of Business Analysis |Tehran, Iran</p>
<p>-       Tourism Dunedin | Dunedin, New Zealand</p>
<p>-       Otago Chamber of Commerce | Dunedin, New Zealand</p>
<p>-       Dunedin Host Tourism Association | Dunedin , New Zealand</p>
<p>-       St Clair Beach Resort| Dunedin, New Zealand</p>
<p>-       Tourism Industry Blog | New Zealand</p>
<p>-       Otago Polytechnic | Dunedin, New Zealand</p>
<p>-       Department of Internal Affairs | Wellington, New Zealand</p>
<p>-       Bank of New Zealand | Dunedin, New Zealand</p>
<p>-       Data Quality Pro | London, UK</p>
<p><strong>Subjects of our recent webinars, workshops &amp; presentations include; </strong></p>
<p><em>Turning Social Media into Social Commerce</em></p>
<p><em>Effective Marketing through Facebook</em></p>
<p><em>Embracing the power of Linkedin</em></p>
<p><em>Building a Brand for Restaurants &amp; Bars</em></p>
<p><em>Social Media Marketing for Tourism Businesses</em></p>
<p><em>Social Media Marketing for Small Businesses</em></p>
<p><em>An introduction to SEO</em></p>
<p><em>Understanding Property Management Systems</em></p>
<p><em>Getting to grips with Review Sites</em></p>
<p><em>Creative Content for Social Media</em></p>
<p><em>The basics of Search Engine Marketing</em></p>
<p><em>Structuring your business for success</em></p>
<p><em>Managing data quality</em></p>
<p><strong> </strong></p>
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		<item>
		<title>Wanaka Lakehouse</title>
		<link>http://www.kiwi-dreams.co.nz/wanaka-lakehouse/</link>
		<comments>http://www.kiwi-dreams.co.nz/wanaka-lakehouse/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 01:11:52 +0000</pubDate>
		<dc:creator>Kiwi Dreams</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Structure]]></category>
		<category><![CDATA[Online Development Management]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Online Sales]]></category>
		<category><![CDATA[Operational Marketing Support]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Optimisation]]></category>

		<guid isPermaLink="false">http://sandbox.kiwi-dreams.co.nz/?p=64</guid>
		<description><![CDATA[Wanaka Lakehouse is a five star eco-lodge on the edge of Lake Wanaka in the Southern Alps of New Zealand. [...]]]></description>
				<content:encoded><![CDATA[<p>Wanaka Lakehouse is a five star eco-lodge on the edge of Lake Wanaka in the Southern Alps of New Zealand.</p>
<p>Our work with Wanaka Lakehouse addressed this broad range of business areas;</p>
<p>-       Advising on and assisting in the selection of a booking engine, channel manager and third party sales sites.</p>
<p>-       Writing effective sales script for online accommodation booking and listing websites.</p>
<p>-       Conceptualisation of accommodation and activity packages, corporate retreats and themed events.</p>
<p>-       Building social media followers and encouragement of sharing content.</p>
<p>-       Implementing direct email marketing and follow up emails to encourage TripAdvisor reviews, resulting in the property maintaining #1 position for our six month programme.</p>
<p>-       Defining clear responsibilities and structure within the operation.</p>
<p>-       Recommendation of online service providers and photographers.</p>
<p><img class="size-medium wp-image-65 aligncenter" style="border-style: initial; border-color: initial;" title="Wanaka Lakehouse Pool" src="http://sandbox.kiwi-dreams.co.nz/wp-content/uploads/2011/09/Wanaka-Lakehouse-Pool-300x200.jpg" alt="" width="300" height="200" /></p>
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