Our team has a whole range of experience and skills, practised around the world,  that can help businesses excel in all of growth stages and in all areas of operations.

We can help in every area of your business from:

• Refining your Identity
• Defining and growing your Brand
• Gaining and growing a strong online presence
• Marketing yourself effectively
• Utilising Social Media and Social Commerce
• Profiling and structuring your team
• Refining your processes
• Structuring your business for success

Kiwi Dreams was born out of the dreams of founders John  Owens and Pam Walton, both of whom have acted as consultants in and owned businesses on both sides of the globe.  They know through their own successes and failures, triumphs and tragedies, the special challenges

-       Entertainment Publications| Sydney, Australia

-       The Restaurant & Bar Show | Auckland, New Zealand

-       The Travel Brokers – Stella Travel Group | New Zealand

-       International Institute of Business Analysis |Tehran, Iran

-       Tourism Dunedin | Dunedin, New Zealand

-       Otago Chamber of Commerce | Dunedin, New Zealand

-       Dunedin Host Tourism Association | Dunedin , New Zealand

-       St Clair Beach Resort| Dunedin, New Zealand

-       Tourism Industry Blog | New Zealand

-       Otago Polytechnic | Dunedin, New Zealand

-       Department of Internal Affairs | Wellington, New Zealand

-       Bank of New Zealand | Dunedin, New Zealand

-       Data Quality Pro | London, UK

Subjects of our recent webinars, workshops & presentations include; 

Turning Social Media into Social Commerce

Effective Marketing through Facebook

Embracing the power of Linkedin

Building a Brand for Restaurants & Bars

Social Media Marketing for Tourism Businesses

Social Media Marketing for Small Businesses

An introduction to SEO

Understanding Property Management Systems

Getting to grips with Review Sites

Creative Content for Social Media

The basics of Search Engine Marketing

Structuring your business for success

Managing data quality

We started the process by getting back to basics. Within two sessions, aimed at defining the core values and position of the brand, we were able build a clear brand guide that aimed to be useful across the business, not just within marketing.

Once the graphic design elements of the brand were completed, we worked with the Graphic Designer to develop signage, packaging, labelling, point of sales merchandise and clothing to ensure brand viability and recognition between outlets – something that had always been missing until now. You may well have spotted the distinctive design work at one of his outlets or the Otago Farmers Market in the past few weeks.

Alongside this development, we have also been delighted to have secured Steven a slot in his favourite Comic Magazine, VIZ, with a feature around the world cup. Just the prompt Steven needed to get us developing an operational marketing plan for the remainder of 2011 and 2012! For now, follow Who Ate All The Pies on Twitter or ‘Like’ them on Facebook, whilst you watch this space for more creative concepts to come!

Our work with Wanaka Lakehouse addressed this broad range of business areas;

-       Advising on and assisting in the selection of a booking engine, channel manager and third party sales sites.

-       Writing effective sales script for online accommodation booking and listing websites.

-       Conceptualisation of accommodation and activity packages, corporate retreats and themed events.

-       Building social media followers and encouragement of sharing content.

-       Implementing direct email marketing and follow up emails to encourage TripAdvisor reviews, resulting in the property maintaining #1 position for our six month programme.

-       Defining clear responsibilities and structure within the operation.

-       Recommendation of online service providers and photographers.

Executive Consultant, John Owens, has brought about change to a more clearly defined management structure, helping the directors to clearly define their operational management role within the business. Within the change, John was also able to support the development of processes and procedures as well as helping with leadership development with a senior member of the team.

After successfully supporting the business in this way, Kiwi Dreams was also asked to provide marketing support and guidance.  In the few months we have been supporting the team in this way, providing creative and operational marketing services. The management team were keen to embrace social media at the heart of their online marketing.

Stirling Sports Dunedin opted to choose a programme, where we supported the management of their social media presence whilst encouraging the in-store team to get involved in the creation and posting of interactive and engaging content.

To begin the process of enthusing the team, we hosted a tailored Inspiration Training Sessions at the team’s monthly meeting. Within the session we shared the power of social media platforms, some key tips to help encourage customers to engage and most importantly asked the team to get involved by developing ideas for creative content that would encourage engagement. Perhaps the concept that most surprised the team was how we wanted them to be involved both at work and whilst out and about watching or participating in sports.

We had an amazing response from the team, who have really got behind the push by encouraging in-store customers to connect online, regularly commenting themselves and even sharing photographs from their iPhones when supporting their local teams!

We have supported the team effort by conceptualising and designing business cards for the team to hand out in-store, developing a Facebook competition and getting out and about to take photographs  at local sporting matches!

We’ve had some great results so far and are working with Stirling Sports Dunedin to further build their fans through more in-store events and competitions in the future.